jetthoughts · pftg · Aug 13, 2026 · Aug 13, 2026
diff --git a/bin/check-no-li-in-prod b/bin/check-no-li-in-prod
@@ -0,0 +1,50 @@
+#!/usr/bin/env bash
+# Report-only check: fails if a production Hugo build contains any
+# /linkedin/ review-board output. Standalone, wires into nothing.
+#
+# Usage:
+#   bin/check-no-li-in-prod                 # builds prod, then inspects it
+#   bin/check-no-li-in-prod --self-test      # asserts the checker itself works
+#   OUTPUT_DIR=_dest/public-prod bin/check-no-li-in-prod --skip-build  # inspect an existing build
+
+set -euo pipefail
+
+OUTPUT_DIR=${OUTPUT_DIR:-_dest/public-prod-check}
+SCRIPT_DIR="$(cd "$(dirname "$0")" && pwd)"
+
+check_dir() {
+  local dir="$1"
+  # /social/linkedin/... is a pre-existing, unrelated content page and is
+  # NOT the review-board section - only /linkedin/ (root) is ours.
+  find "$dir" -path '*/linkedin/*' -not -path '*/social/linkedin/*' 2>/dev/null
+}
+
+if [ "${1:-}" = "--self-test" ]; then
+  tmp=$(mktemp -d)
+  mkdir -p "$tmp/linkedin/icp-validation"
+  echo "leak" > "$tmp/linkedin/icp-validation/index.html"
+  if [ -z "$(check_dir "$tmp")" ]; then
+    echo "❌ self-test FAILED: checker did not detect a planted /linkedin/ leak"
+    rm -rf "$tmp"
+    exit 1
+  fi
+  rm -rf "$tmp"
+  echo "✅ self-test passed: checker detects /linkedin/ leaks"
+  exit 0
+fi
+
+if [ "${1:-}" != "--skip-build" ]; then
+  echo "Building production ($OUTPUT_DIR)..."
+  (cd "$SCRIPT_DIR/.." && ENVIRONMENT=production OUTPUT_DIR="$OUTPUT_DIR" ./bin/hugo-build >/dev/null)
+fi
+
+FOUND=$(check_dir "$SCRIPT_DIR/../$OUTPUT_DIR")
+
+if [ -n "$FOUND" ]; then
+  echo "❌ FAIL: /linkedin/ review-board output found in production build:"
+  echo "$FOUND"
+  exit 1
+fi
+
+echo "✅ PASS: no /linkedin/ review-board output in $OUTPUT_DIR"
+exit 0
diff --git a/config/development/hugo.toml b/config/development/hugo.toml
@@ -17,6 +17,41 @@ disableKinds = ["RSS", "sitemap", "robotsTXT", "taxonomy", "term"]
 # Skip expensive processing in development
 ignoreFiles = ["\\.min\\.css$", "\\.min\\.js$"]
 
+# DEV-ONLY: mount linkedin-posts/ as a content section for local pre-review.
+# Declaring [[module.mounts]] replaces Hugo's default mount set, so the
+# default mounts (content, static, layouts, data, assets, archetypes) must be
+# re-declared here or the rest of the dev site breaks. Production and
+# _default configs have NO [[module.mounts]] block, so this section never
+# exists outside `hugo server`/`hugo --environment development` builds.
+[module]
+  [[module.mounts]]
+    source = "content"
+    target = "content"
+  [[module.mounts]]
+    source = "static"
+    target = "static"
+  [[module.mounts]]
+    source = "layouts"
+    target = "layouts"
+  [[module.mounts]]
+    source = "data"
+    target = "data"
+  [[module.mounts]]
+    source = "assets"
+    target = "assets"
+  [[module.mounts]]
+    source = "archetypes"
+    target = "archetypes"
+  [[module.mounts]]
+    source = "linkedin-posts"
+    target = "content/linkedin"
+  [[module.mounts]]
+    source = "linkedin-posts/icp-validation/assets"
+    target = "static/linkedin-assets/icp-validation"
+  [[module.mounts]]
+    source = "linkedin-posts/course-promo/assets"
+    target = "static/linkedin-assets/course-promo"
+
 # Build optimizations for development speed
 [build]
   # Skip Hugo stats generation (not needed for PurgeCSS in dev)

diff --git a/layouts/linkedin/list.html b/layouts/linkedin/list.html
@@ -0,0 +1,47 @@
+<!doctype html>
+<html lang="en">
+<head>
+  <meta charset="utf-8" />
+  <title>LinkedIn Review Board (dev only)</title>
+  <meta name="robots" content="noindex,nofollow" />
+  <style>
+    body { font: 14px/1.4 -apple-system, sans-serif; margin: 0; padding: 1.5rem; background: #f4f4f6; color: #1a1a1a; }
+    h1 { font-size: 1.25rem; margin: 0 0 1rem; }
+    h1 small { font-weight: normal; color: #a00; }
+    .board { display: flex; gap: 1rem; align-items: flex-start; }
+    .col { flex: 1; min-width: 0; background: #fff; border: 1px solid #ddd; border-radius: 6px; }
+    .col h2 { font-size: 0.9rem; text-transform: uppercase; letter-spacing: 0.05em; margin: 0; padding: 0.6rem 0.8rem; border-bottom: 1px solid #ddd; background: #eee; }
+    .col ul { list-style: none; margin: 0; padding: 0.5rem; }
+    .card { display: block; border: 1px solid #ddd; border-radius: 4px; padding: 0.6rem 0.7rem; margin-bottom: 0.5rem; text-decoration: none; color: inherit; background: #fafafa; }
+    .card:hover { border-color: #888; }
+    .card .title { font-weight: 600; display: block; margin-bottom: 0.25rem; }
+    .card .meta { font-size: 0.8rem; color: #555; }
+    .empty { padding: 0.8rem; color: #888; font-size: 0.85rem; }
+  </style>
+</head>
+<body>
+  <h1>LinkedIn Review Board <small>dev only — never appears in production</small></h1>
+  {{ $posts := where .RegularPagesRecursive "Params.status" "!=" nil }}
+  <div class="board">
+    {{ range slice "now" "next" "future" }}
+      {{ $stageName := . }}
+      {{ $stagePosts := where $posts "Params.stage" $stageName }}
+      <div class="col">
+        <h2>{{ $stageName }} ({{ len $stagePosts }})</h2>
+        <ul>
+          {{ range $stagePosts }}
+            <li>
+              <a class="card" href="{{ .RelPermalink }}">
+                <span class="title">{{ or .Title (humanize .File.BaseFileName) }}</span>
+                <span class="meta">{{ or .Params.lane .Params.campaign "—" }} · {{ .Params.status }}</span>
+              </a>
+            </li>
+          {{ else }}
+            <li class="empty">nothing here</li>
+          {{ end }}
+        </ul>
+      </div>
+    {{ end }}
+  </div>
+</body>
+</html>
diff --git a/layouts/linkedin/single.html b/layouts/linkedin/single.html
@@ -0,0 +1,47 @@
+<!doctype html>
+<html lang="en">
+<head>
+  <meta charset="utf-8" />
+  <title>{{ or .Title (humanize .File.BaseFileName) }} — LinkedIn preview (dev only)</title>
+  <meta name="robots" content="noindex,nofollow" />
+  <style>
+    body { font: 15px/1.5 -apple-system, sans-serif; margin: 0; padding: 1.5rem; max-width: 640px; background: #f4f4f6; color: #1a1a1a; }
+    a.back { font-size: 0.85rem; color: #555; }
+    h1 { font-size: 1.1rem; margin: 0.8rem 0 0.2rem; }
+    .meta { font-size: 0.8rem; color: #555; margin-bottom: 1rem; }
+    .post { background: #fff; border: 1px solid #ddd; border-radius: 6px; padding: 1rem; white-space: pre-wrap; }
+    .post img { max-width: 100%; border-radius: 4px; margin-bottom: 0.75rem; display: block; }
+    h2 { font-size: 0.9rem; text-transform: uppercase; letter-spacing: 0.05em; margin: 1.2rem 0 0.4rem; color: #555; }
+    .first-comment { background: #fff; border: 1px solid #ddd; border-radius: 6px; padding: 1rem; white-space: pre-wrap; }
+    button { margin-top: 1rem; padding: 0.5rem 0.9rem; border: 1px solid #888; border-radius: 4px; background: #fff; cursor: pointer; font-size: 0.85rem; }
+    button:active { background: #eee; }
+  </style>
+</head>
+<body>
+  <a class="back" href="{{ "/linkedin/" | relURL }}">&larr; board</a>
+  <h1>{{ or .Title (humanize .File.BaseFileName) }}</h1>
+  <p class="meta">{{ or .Params.lane .Params.campaign "—" }} · {{ .Params.status }} · stage: {{ .Params.stage }}</p>
+
+  {{ $parts := split .File.Path "/" }}
+  {{ $laneDir := "" }}
+  {{ if ge (len $parts) 2 }}{{ $laneDir = index $parts 1 }}{{ end }}
+  {{ $visualRaw := "" }}
+  {{ with .Params.visual }}{{ $visualRaw = index (split . " ") 0 }}{{ end }}
+  {{ if not $visualRaw }}{{ $visualRaw = .Params.design_file }}{{ end }}
+
+  <div class="post">
+    {{ if $visualRaw }}
+      <img src="/linkedin-assets/{{ $laneDir }}/{{ path.Base $visualRaw }}" alt="post visual" onerror="this.style.display='none'" />
+    {{ end }}
+    {{ .Content }}
+  </div>
+
+  {{ with .Params.first_comment }}
+    <h2>First comment</h2>
+    <div class="first-comment">{{ . }}</div>
+  {{ end }}
+
+  <button onclick="navigator.clipboard.writeText(document.getElementById('raw-body').value)">Copy body</button>
+  <textarea id="raw-body" style="display:none">{{ .RawContent }}</textarea>
+</body>
+</html>
diff --git a/linkedin-posts/course-promo/week1-fri-why-i-wrote-it.md b/linkedin-posts/course-promo/week1-fri-why-i-wrote-it.md
@@ -15,6 +15,7 @@ course_link_placement: first-comment
 utm_campaign: course_promo_module1
 utm_content: week1_fri_why_i_wrote_it
 status: draft
+stage: future
 first_comment: |
   Free, no email gate:
   https://jetthoughts.com/course/tech-for-non-technical-founders-2026/?utm_source=linkedin&utm_medium=social&utm_campaign=course_promo_module1&utm_content=week1_fri_why_i_wrote_it

diff --git a/linkedin-posts/course-promo/week1-mon-built-before-testing.md b/linkedin-posts/course-promo/week1-mon-built-before-testing.md
@@ -15,6 +15,7 @@ course_link_placement: first-comment
 utm_campaign: course_promo_module1
 utm_content: week1_mon_built_before_testing
 status: draft
+stage: future
 notes: |
   Opener archetype: history-led (Tue=conflict-led, Wed=question-led, Thu=observation-led, Fri=dialogue-led).
   RESOLVED 2026-07-31: synthetic wedding-photographer anecdote de-fabricated into Paul's real

diff --git a/linkedin-posts/course-promo/week1-thu-price-before-product.md b/linkedin-posts/course-promo/week1-thu-price-before-product.md
@@ -15,6 +15,7 @@ course_link_placement: first-comment
 utm_campaign: course_promo_module1
 utm_content: week1_thu_price_before_product
 status: draft
+stage: future
 notes: |
   Opener archetype: observation-led. Plan called for Format A (marked screenshot of a smoke-test
   page); no real smoke-test page exists to screenshot honestly, so this uses the course's own

diff --git a/linkedin-posts/course-promo/week1-thu-validate-before-build.md b/linkedin-posts/course-promo/week1-thu-validate-before-build.md
@@ -12,6 +12,7 @@ campaign: course-promo
 utm_campaign: course_promo_pre_validation
 utm_content: validate-before-build
 status: scheduled
+stage: now
 scheduled_for: 2026-08-13
 visual: assets/week1-thu-validate-before-build.png (from dollar-presale-flow.svg, rsvg -w 1080)
 first_comment: |

diff --git a/linkedin-posts/course-promo/week1-tue-founding-hypothesis.md b/linkedin-posts/course-promo/week1-tue-founding-hypothesis.md
@@ -15,6 +15,7 @@ course_link_placement: first-comment
 utm_campaign: course_promo_module1
 utm_content: week1_tue_founding_hypothesis
 status: draft
+stage: future
 notes: |
   REVISED 2026-08-13 to idea-first (opener: habit-led "The first thing I do..." -> idea-led belief stated flat).
   Opener archetype: idea-led (belief stated flat). Give-away = the five-blank Founding Hypothesis sentence from

diff --git a/linkedin-posts/course-promo/week1-wed-first-move-poll.md b/linkedin-posts/course-promo/week1-wed-first-move-poll.md
@@ -15,6 +15,7 @@ course_link_placement: first-comment
 utm_campaign: course_promo_module1
 utm_content: week1_wed_first_move_poll
 status: draft
+stage: future
 notes: |
   Opener archetype: idea-led (flat claim, then the poll question). Native LinkedIn poll, 1-week duration, 4 options.
   Deliberately different signal from the ICP-validation week-1 poll ("what makes you trust a dev

diff --git a/linkedin-posts/course-promo/week2-fri-ten-interviews-recap.md b/linkedin-posts/course-promo/week2-fri-ten-interviews-recap.md
@@ -16,6 +16,7 @@ opener_archetype: stat-led
 utm_campaign: course-pilot-aug26
 utm_content: week2_fri_ten_interviews_recap
 status: draft
+stage: future
 notes: |
   Opener archetype: stat-led, per the week-2 row of docs/workflows/linkedin-course-promo-plan.md.
   "Ten interviews, one weekend of outreach, zero code" is the plan's own week-2 Friday hook, kept

diff --git a/linkedin-posts/course-promo/week2-mon-friends-politely-lying.md b/linkedin-posts/course-promo/week2-mon-friends-politely-lying.md
@@ -15,6 +15,7 @@ course_link_placement: first-comment
 utm_campaign: course-pilot-aug26
 utm_content: week2_mon_friends_politely_lying
 status: draft
+stage: future
 notes: |
   Opener archetype: observation-led (name the line every founder says, then counter it - the Cutler
   move), per the week-2 row of docs/workflows/linkedin-course-promo-plan.md.

diff --git a/linkedin-posts/course-promo/week2-tue-mom-test-past-questions.md b/linkedin-posts/course-promo/week2-tue-mom-test-past-questions.md
@@ -15,6 +15,7 @@ course_link_placement: first-comment
 utm_campaign: course-pilot-aug26
 utm_content: week2_tue_mom_test_past_questions
 status: draft
+stage: future
 notes: |
   Opener archetype: idea-led - opens with the flat claim that "Would you use this?" can only hurt you, then argues it.
   REVISED 2026-08-13 to idea-first: body already delivered the tactic in full and led with the idea; no rewrite needed, kept as-is.

diff --git a/linkedin-posts/course-promo/week2-wed-interview-count-poll.md b/linkedin-posts/course-promo/week2-wed-interview-count-poll.md
@@ -15,6 +15,7 @@ course_link_placement: first-comment
 utm_campaign: course-pilot-aug26
 utm_content: week2_wed_interview_count_poll
 status: draft
+stage: future
 opener_archetype: observation-led
 notes: |
   Opener archetype: observation-led. Idea-first framing (a flat claim about pre-build

diff --git a/linkedin-posts/icp-validation/backlog-vibe-coding-disposable.md b/linkedin-posts/icp-validation/backlog-vibe-coding-disposable.md
@@ -10,6 +10,7 @@ cta: Open question - "If you've been through one of these rebuilds, what did you
 utm_campaign: icp_validation_validation_vs_production
 utm_content: vibe_coding_disposable_by_design
 status: draft
+stage: future
 opener_archetype: idea-led
 notes: |
   REVISED 2026-08-13 to idea-first: opener was habit-led ("For the last

diff --git a/linkedin-posts/icp-validation/week1-mon-jira-not-progress.md b/linkedin-posts/icp-validation/week1-mon-jira-not-progress.md
@@ -9,6 +9,7 @@ opener_archetype: observation-led
 icp_test: does a founder already working with a dev shop recognize "the board isn't the product" and reply with their own version?
 visual: assets/week1-mon-jira-not-progress.png (demo-rule.svg - real demo vs Jira screenshot)
 status: scheduled
+stage: now
 scheduled_for: 2026-08-18T15:30+02:00 (Tue 3:30pm CEST, WITH demo-rule image + tags)
 first_comment: |
   (rescue lane: no link - reply-CTA only)

diff --git a/linkedin-posts/icp-validation/week1-tue-staging-question.md b/linkedin-posts/icp-validation/week1-tue-staging-question.md
@@ -9,6 +9,7 @@ opener_archetype: observation-led
 icp_test: does a founder recognize that "is it on track?" is reassurance, not information, and reply with their own standup question?
 visual: assets/week1-tue-staging-question.png (TBD - needs a rescue-lane exhibit or skip)
 status: draft
+stage: future
 first_comment: |
   (rescue lane: no link - reply-CTA only)
 notes: |

diff --git a/linkedin-posts/icp-validation/week1-wed-trust-signals-poll.md b/linkedin-posts/icp-validation/week1-wed-trust-signals-poll.md
@@ -12,6 +12,7 @@ utm_campaign: icp_validation_progress_visibility
 utm_content: trust_signals_poll
 opener_archetype: idea-led (claim about proof signals, not a bare question)
 status: draft
+stage: future
 notes: |
   Poll format - shorter body than narrative posts. Opener is idea-led: it
   states a claim about which proof signals actually mean something before