Marketing team goals for Q3 2026 by joethreepwood · Pull Request #18014 · PostHog/posthog.com

joethreepwood · 2026-06-29T19:52:26Z

Changes

This is a little rough so we can hammer it out if needed.

It's also a little spicy.

My takeaway from the discussion we had was that...

Last quarter, nobody completed their sidequests because of capacity, but also because the sidequests weren't really bold or weird enough.
It's really hard to choose a PMM goal at this point which isn't just: "Do PMM for [X]" and, while that work is valuable, there probably isn't much value in saying "Do PMM for PostHog Code (Cleo)" because that is already captured in terms of ownership
Most of the challenges we isolated for PMMs (sales positioning, cadence of collaboration, focus on self-driving, context warehouse as a thing) are broader than simple product launches and are the most regular limiters

Therefore, I'm proposing that PMMs don't have product-related goals. Instead, they have broader or more specific goals that sit outside of the normal remit of their product (e.g. I could turn away pre-marketing platform as an idea because it isn't about PostHog MCP, but we need it so it should be a goal).

Open to thoughts.

Checklist

I've read the docs and/or content style guides.
Words are spelled using American English
Use relative URLs for internal links
I've checked the pages added or changed in the Vercel preview build
If I moved a page, I added a redirect in vercel.json

github-actions · 2026-06-29T19:53:28Z

Vale prose linter → found 2 errors, 18 warnings, 0 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

Linter being weird? Update the rules!

contents/handbook/marketing/ownership.md — 2 errors, 9 warnings, 0 suggestions

Line	Severity	Message	Rule
15:24	warning	'Blitzscale' is a possible misspelling.	`PostHogBase.Spelling`
18:20	warning	'Annika' is a possible misspelling.	`PostHogBase.Spelling`
19:21	warning	'Annika' is a possible misspelling.	`PostHogBase.Spelling`
20:13	warning	'Annika' is a possible misspelling.	`PostHogBase.Spelling`
21:18	warning	'Annika' is a possible misspelling.	`PostHogBase.Spelling`
24:20	warning	'Danilo' is a possible misspelling.	`PostHogBase.Spelling`
55:64	warning	'backlink' is a possible misspelling.	`PostHogBase.Spelling`
69:13	warning	'influencer' is a possible misspelling.	`PostHogBase.Spelling`
101:27	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
101:77	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
125:22	warning	Use 'PostHog' instead of 'posthog'.	`Vale.Terms`

contents/teams/marketing/objectives.mdx — 0 errors, 9 warnings, 0 suggestions

Line	Severity	Message	Rule
3:78	warning	'PMMs' is a possible misspelling.	`PostHogBase.Spelling`
8:18	warning	'Waitlists' is a possible misspelling.	`PostHogBase.Spelling`
42:22	warning	'influencers' is a possible misspelling.	`PostHogBase.Spelling`
42:50	warning	'Adlet' is a possible misspelling.	`PostHogBase.Spelling`
45:48	warning	'influencers' is a possible misspelling.	`PostHogBase.Spelling`
50:4	warning	'Sidequests' is a possible misspelling.	`PostHogBase.Spelling`
52:1	warning	'Sidequests' is a possible misspelling.	`PostHogBase.Spelling`
55:31	warning	'Adlet' is a possible misspelling.	`PostHogBase.Spelling`
58:46	warning	'influencers' is a possible misspelling.	`PostHogBase.Spelling`

github-actions · 2026-06-29T19:53:35Z

Deploy preview

Status	Details	Updated (UTC)
🟢 Ready	View preview	Jun 30, 2026 04:31PM

charlescook-ph · 2026-06-29T20:01:36Z

- **What we'll ship:** [Planning issue here.](https://github.com/PostHog/requests-for-comments-public/issues/512)
+- **Rationale:** Waitlists are helping us drive awareness earlier, but they're fragmented.
+- **Things we could do:** Unify the roadmap, WIP, and Coming Soon pages into one source.
+- **We'll know we're successful when:** Pre-marketing is an easy, repeatable part of the playbook. 


is the intention that we can do this without a PMM being assigned? (ie. it could be treated more as BAU like changelog?)

I think the goal would be more user and pipeline focused, so I'll tweak this a bit. But yes, I think making it so that this is something eng team leads know to do is also important.

Gives me a good idea regarding layout and design too.

Suggested change

- **We'll know we're successful when:** Pre-marketing is an easy, repeatable part of the playbook.

- **We'll know we're successful when:** Users have one place to register interest, and notifying users is an easy, automated part of how we market.

charlescook-ph · 2026-06-29T20:03:52Z

- **Things we could do:** Launch it. Iterate the brand identity. Unite the teams to push it. 
- **We'll know we're successful when:** 1000+ WAU. Online buzz. 
+- **Rationale:** We're still betting the farm on it.
+- **Things we could do:** Attend sales calls. Find problems. Fix them. 


I know this is glib, but maybe something that included 'make this handbook page indispensable' or something.

Suggested change

- **Things we could do:** Attend sales calls. Find problems. Fix them.

- **Things we could do:** Attend sales calls. Clarify self-driving for sales. Codify in the handbook.

github-actions · 2026-06-29T20:21:37Z

Bundle report

Total JS (gzip)

6.24 MiB (+0.0 KiB / +0.0%)

Eager graph (static-import closure per entrypoint)

Entrypoint	Eager size	Budget	Modules
✅ `app`	24.19 MiB (+1.4 KiB / +0.0%)	report-only	5516

Largest modules in the app closure

Module	Size
`css ./node_modules/.pnpm/css-loader@5.2.7_webpack@5.101.3/node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[1]!./node_modules/.pnpm/postcss-loader@4.3.0_postcss@8.5.6_webpack@5.101.3/node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[2]!./src/styles/global.css`	713.6 KiB
`./src/components/Stickers/Stickers.tsx`	696.4 KiB
`./.cache/caches/gatsby-plugin-mdx/mdx-scopes-dir/31a094f140f119e73085d847ae81b99b.js + 2 modules`	557.7 KiB
`./node_modules/.pnpm/@radix-ui+react-icons@1.3.2_react@18.3.1/node_modules/@radix-ui/react-icons/dist/react-icons.esm.js`	481.4 KiB
`./node_modules/.pnpm/@codemirror+view@6.38.2/node_modules/@codemirror/view/dist/index.js`	458.1 KiB
`./node_modules/.pnpm/rehype-raw@7.0.0/node_modules/rehype-raw/lib/index.js + 29 modules`	395.1 KiB
`./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.cjs.js`	364.8 KiB
`./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.es.js`	354.8 KiB
`./src/hooks/useCustomers.tsx + 54 modules`	353.9 KiB
`./node_modules/.pnpm/react-markdown@8.0.7_@types+react@16.14.66_react@18.3.1/node_modules/react-markdown/lib/react-markdown.js + 88 modules`	351.4 KiB
`./node_modules/.pnpm/cloudinary-core@2.14.0_lodash@4.17.21/node_modules/cloudinary-core/cloudinary-core.js`	281.9 KiB
`./src/components/ProductComparisonTable/index.tsx + 116 modules`	267.6 KiB
`./node_modules/.pnpm/@codesandbox+sandpack-react@2.20.0_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@codesandbox/sandpack-react/dist/index.mjs`	266.6 KiB
`./node_modules/.pnpm/d3@7.9.0/node_modules/d3/src/index.js + 208 modules`	247.4 KiB
`./src/components/Pricing/PricingSlider/Slider.tsx + 87 modules`	239.9 KiB

Eager-graph budgets are report-only until a baseline is established. Sizes are gzip of public/**/*.js; eager size is webpack module source bytes.

Co-authored-by: Charles Cook <charles@posthog.com>

joethreepwood · 2026-06-30T09:32:46Z

- **Things we could do:** Launch it. Iterate the brand identity. Unite the teams to push it. 
- **We'll know we're successful when:** 1000+ WAU. Online buzz. 
+- **Rationale:** We're still betting the farm on it.
+- **Things we could do:** Attend sales calls. Find problems. Fix them. 


Suggested change

- **Things we could do:** Attend sales calls. Find problems. Fix them.

- **Things we could do:** Attend sales calls. Clarify self-driving for sales. Codify in the handbook.

Some easy suggestionbs Co-authored-by: Joe Martin <84011561+joethreepwood@users.noreply.github.com>

charlescook-ph · 2026-06-30T10:45:47Z

 ### Q2 2026 objectives

-These are the primary goals the team is prioritizing this quarter. 
+These are the primary goals the team is prioritizing this quarter. Goals for PMMs are meant to provide an extra level of focus or to define a specific initiative beyond the business-as-usual work that comes from covering a specific product. Supporting [the product they are assigned to](/handbook/marketing/ownership) is always the default quarterly goal. 


Practically speaking, when we get together to review at the end of the quarter, will we still separately go 'how did X product go' as well?

We can absolutely do that, yeah.

Co-authored-by: Cleo <cleo@posthog.com>

New goals

36ba554

joethreepwood requested review from Lizzieepton, SaraMiteva, adletsmykov, charlescook-ph and cleo-pleurodon June 29, 2026 19:52

joethreepwood self-assigned this Jun 29, 2026

Update ownership.md

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Co-authored-by: Charles Cook <charles@posthog.com>

joethreepwood commented Jun 30, 2026

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Easy suggestions from Charles' code review

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Some easy suggestionbs Co-authored-by: Joe Martin <84011561+joethreepwood@users.noreply.github.com>

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joethreepwood and others added 2 commits June 30, 2026 17:14

Update contents/teams/marketing/objectives.mdx

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Co-authored-by: Cleo <cleo@posthog.com>

Merge branch 'master' into mkktg-q3-26

33afce9

	- We'll know we're successful when: Pre-marketing is an easy, repeatable part of the playbook.
	- We'll know we're successful when: Users have one place to register interest, and notifying users is an easy, automated part of how we market.

	- Things we could do: Attend sales calls. Find problems. Fix them.
	- Things we could do: Attend sales calls. Clarify self-driving for sales. Codify in the handbook.

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joethreepwood commented Jun 29, 2026

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