Q3 2026 objectives for IRL Events team#18005
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Replace Q2 2026 objectives with Q3 2026 goals on the IRL Events team page. Generated-By: PostHog Code Task-Id: 63740115-0a12-4b2c-81bc-453a7485daab
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Vale prose linter → found 0 errors, 5 warnings, 0 suggestions in your markdown Full report → Copy the linter results into an LLM to batch-fix issues. Linter being weird? Update the rules!
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| 51:3 | warning | 'Rebrand' is a possible misspelling. | PostHogBase.Spelling |
| 62:5 | warning | 'Sidequests' is a possible misspelling. | PostHogBase.Spelling |
| 64:1 | warning | 'Sidequests' is a possible misspelling. | PostHogBase.Spelling |
| 71:101 | warning | 'devs' is a possible misspelling. | PostHogBase.Spelling |
| 85:10 | warning | 'Dreamforce' is a possible misspelling. | PostHogBase.Spelling |
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| **Things we could do:** | ||
| - Test 3 formats | ||
| - Pitch our format to partners | ||
| - Curate ICP guest lists |
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Is the intent there to build events around the personas?
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Yes - around personas that fall into the ICP - the founders, the engineers, and non engineers all in ai-pilled cos
| - Creator network | ||
| - Handhelds at hacker houses | ||
| - Footage-to-social pipeline | ||
| - Feed s*itposts |
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I think also just trying to get slides from each talk, and just turn each talk an engineer does into a draft blogpost may be a good idea
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This has already started. Mine's recent blog posted started as a talk and Robbie's recent article is now a talk he's doing. So let's just make it more commonplace!
| <details> | ||
| <summary>Explore live streaming</summary> | ||
| <details> | ||
| <summary>Student program</summary> |
kliment-slice
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+1 on partnerships and co-hosting, refining for higher-profile organizers, more ICP data/measurement and students approach with gradual small steps
| - City drop-in generates stronger local engagement than a standalone event in the same city | ||
| - Sales see positive impact from conferences | ||
| - Events are helping users learn about and try specific products | ||
| - One format clearly wins because of glowing response and partner interest |
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partner interest is keyword imo, adding also in L35 with "higher visibility"
| - Lightweight moderation playbook and role system based on engagement level | ||
| **Things we could do:** | ||
| - Creator network | ||
| - Handhelds at hacker houses |
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Love. A step below "backing" hacker houses since format is unclear.
| **Things we could do:** | ||
| - Creator network | ||
| - Handhelds at hacker houses | ||
| - Footage-to-social pipeline |
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Some involvement from @adletsmykov (e.g. twitchcon, known builders hosting etc) and @liamg-posthog here
| - At least 25% of new members send 3 or more messages within their first two weeks | ||
| - We can point to at least one meaningful signal we couldn't have gotten elsewhere — a product insight, a super-user, a cross-user collaboration, or a partner co-event lead | ||
| - The team feels like it's worth continuing, not just maintaining | ||
| - Events ship content we drove and buzz from events climbs |
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As measured in 1) impressions and social tags, 2) geo signups, 3) geo long term usage.
3 participants
Changes
Replaces the IRL Events team's Q2 2026 objectives with their Q3 2026 goals on the team page. Three primary goals (signature self-driving event series, event-to-content flywheel, builder groups → curated collectives) plus sidequests for Discord, the student program, and Dreamforce. Uses the existing
<details>styling and<TeamMember>linking conventions.Why: New quarter — the team page should reflect what IRL Events is prioritizing in Q3.
Checklist
vercel.jsonCreated with PostHog from a Slack thread