diff --git a/README.md b/README.md
index 15161c2..5117905 100644
--- a/README.md
+++ b/README.md
@@ -215,12 +215,17 @@ library — no Rust, no rebuild of the engine.
 
 ## Roadmap
 
-- **Shipping** — seam-free rendering, ambient `watch` companion, cross-language
-  event protocol with Node/Python/Go/shell clients ([docs](docs/INTEGRATE.md))
-- **v0.1** — prebuilt binaries on every release, polished `awan` binary
-- **v0.2** — in-process embed API for Rust CLI authors (`wait` / `ask` / `react`)
-- **Later** — more characters and skits, graphics-protocol backends,
-  community roster
+The banner is the product; everything else is how it's made.
+
+- **Shipping** — profile banners with live numbers, the contribution year, a
+  browser editor with a character studio, and a reusable workflow you call
+  rather than copy
+- **Next** — more beats worth watching, and somewhere to show the characters
+  people draw
+- **Also true** — he's a terminal companion (`watch`, `busy`, `statusline`) and
+  a character engine any CLI can embed. Both work today. Neither is the pitch,
+  and that's a decision, not an oversight: a character card people want beats a
+  library nobody asked for.
 
 ## Promises
 
diff --git a/crates/awan-cli/Cargo.toml b/crates/awan-cli/Cargo.toml
index e4c2866..0d2cf07 100644
--- a/crates/awan-cli/Cargo.toml
+++ b/crates/awan-cli/Cargo.toml
@@ -1,6 +1,6 @@
 [package]
 name = "awan-cli"
-description = "The awan binary: demo, watch, idle, statusline"
+description = "The awan command — the pixel character from your profile README, running in your terminal"
 version.workspace = true
 edition.workspace = true
 rust-version.workspace = true
diff --git a/crates/awan-core/Cargo.toml b/crates/awan-core/Cargo.toml
index 09180be..0acc12a 100644
--- a/crates/awan-core/Cargo.toml
+++ b/crates/awan-core/Cargo.toml
@@ -1,6 +1,6 @@
 [package]
 name = "awan-core"
-description = "Scene engine, face system, and character spec for awan — a tiny living character for your terminal"
+description = "The engine behind awan: deterministic pixel frames from (tick, character), with characters as TOML"
 version.workspace = true
 edition.workspace = true
 rust-version.workspace = true
diff --git a/crates/awan/Cargo.toml b/crates/awan/Cargo.toml
index 1393758..81d665c 100644
--- a/crates/awan/Cargo.toml
+++ b/crates/awan/Cargo.toml
@@ -1,6 +1,6 @@
 [package]
 name = "awan"
-description = "A tiny living character for your terminal — and a personality layer any CLI can embed (wait, ask, react)"
+description = "Embed awan in your own Rust CLI: wait, ask, react"
 version.workspace = true
 edition.workspace = true
 rust-version.workspace = true
diff --git a/packages/npm/package.json b/packages/npm/package.json
index 2f1449a..6334ea4 100644
--- a/packages/npm/package.json
+++ b/packages/npm/package.json
@@ -5,7 +5,7 @@
     "access": "public"
   },
   "binaryVersion": "0.0.5",
-  "description": "A tiny living character for your terminal — a personality layer any CLI can embed.",
+  "description": "A tiny pixel character that walks your GitHub contribution year — and lives in your terminal.",
   "keywords": [
     "cli",
     "terminal",
diff --git a/packages/pypi/pyproject.toml b/packages/pypi/pyproject.toml
index 0f65c6e..02e9f0f 100644
--- a/packages/pypi/pyproject.toml
+++ b/packages/pypi/pyproject.toml
@@ -5,7 +5,7 @@ build-backend = "hatchling.build"
 [project]
 name = "awan-cli"
 version = "0.0.5"
-description = "A tiny living character for your terminal — a personality layer any CLI can embed."
+description = "A tiny pixel character that walks your GitHub contribution year — and lives in your terminal."
 readme = "README.md"
 requires-python = ">=3.8"
 authors = [{ name = "codewithwan" }]